![]() While there was an uptick of overall views of their Yelp pages in November compared to the previous year and the previous 12 Januarys, the referral source tracking by the shops showed no increase in actual cars to fix attributed to these enhanced Yelp listings. In partnership with my company, Optima Automotive, our MSO partner ran a $3,000 Yelp pilot in November. Yelp claims their call-to-action button increases traffic and customer leads by more than 50 percent, but that’s not what we saw in our pilot with a Midwest MSO that has 17 locations. What caught my interest is that Yelp is now offering MSOs (10+ locations) and single locations through certified agencies special pricing for “Enhanced” listings and sponsored ads. Up till now, it has always been my recommendation that most body shops are best served by claiming their FREE Yelp listing (known as a “basic” listing), branding it, monitoring it and NOT paying for it. Some of the top consolidators in the industry are using Enhanced listings on Yelp. ![]()
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